Hi, I’m Latoya, the founder and owner of Rivnactive.

I’m a full-time worker, a proud mum to two incredible kids Isaac and Aubree and the face behind Rivnactive. Like many women, I juggle work, family life, and running a small business, all while trying to make time for myself. Rivnactive was created from that exact place, real life, real bodies, and real goals.

I started Rivnactive with a simple vision: to create affordable, comfortable, and flattering activewear that makes you feel confident no matter where you are on your fitness journey. Whether you’re in the gym, on the go with your kids, running errands, or just taking a moment for yourself, Rivnactive is designed to move with you and support you through it all.

Outside of Rivnactive, you’ll usually find me spending time with my family, chasing the kids around, working hard, and jumping in my Patrol my pride and joy. I believe strength looks different for everyone, and confidence comes from showing up as your true self.

Rivnactive isn’t just activewear it’s a reminder that you can do hard things, chase your goals, and still feel good doing it. This brand is for the everyday women doing their best, balancing it all, and backing themselves.

Thank you for supporting my small business and being part of the Rivn community.

With love,
Latoya x